Many will spend hours posting content on Social Media hoping to turn a "like'" and a "comment" into a high paying client.
Or they will try to run ads without a clear strategy and a clear understanding of what they offer, or what makes them different from the rest of the marketplace.
Only to be left stranded, ignored, wondering why their business fails to grow every single month.
Or worse -
You enter a place of desperation and scarcity. Knowing very well you need more clients to survive, leading you to an unfortunate place where you take on clients you cannot help.
Clients who don't take any ownership.
Clients who are not resourceful.
Clients who are a buzzkill to your day and your online community.
I call them bad clients. The ones who pay, but make it very difficult to sustain consistent growth. And even if you manage to grow, you end up trapped servicing clients you hate. Eventually leading you down a dark hole where you end up resenting your entire business...